Diaper Industry Trends in 2024

Data shows that the scale of China's baby diaper market reached 2.1 trillion yuan in 2023 and is expected to continue to grow rapidly in the next few years. It is also expanding globally, especially pull up pants and special-care diapers, which have strong growth momentum.

1.Pull up pants have become a trending item.
According to the popularity growth list of various categories released in August, sales of pull up pants increased by 53.61% year-on-year.
Pull up pants, also called growth pants or toddler pants, are a type of transitional diaper designed for babies in their active growth period.It is usually suitable for active babies who start to roll over, climb and walk after 6 months old.
In recent years, the trend of larger sizes of pull up pants has become more and more obvious. First, with the improvement of living standards, the obesity rate of babies is increasing year by year, so they need to buy larger sizes of pull-up pants; Second, from the perspective of the usage cycle, the upper age limit for babies to use diapers has been continuously extended, from 2 years old in the past to 3.5 years old now. 

2.With the rising demand for professional functions, special care diapers are expected to become the second growth curve. 

Special care diapers are mainly designed for babies with more sensitive skin, emphasizing higher hygiene and safety standards to reduce irritation and allergic reactions to baby's skin. These diapers usually adopt more stringent standards for total bacterial and fungal colony counts, and prohibit the use of harmful substances such as fluorescent agents and formaldehyde to ensure the health and safety of the baby. In addition, the absorption performance of special care diapers has also been improved to better meet the special needs of babies.

Modern families' demand for diapers is no longer limited to basic water absorption and leakage prevention functions, but they pay more attention to the comfort, breathability, safety and environmental protection of the products.

Elintree is a professional diaper manufacturer, who is dedicated to developing and researching a variety of comfortable, safe and environmentally friendly diapers and pull up pants to meet the needs of babies and children of different ages. 

Any inquiries about our diapers please contact us at email: sales@elintree.com, Tel/WhatsApp:+86 15359273309.